Why Who You Buy From Matters: 5 Brands I Love (and You Should Definitely Know About)

There’s no shortage of brands in the world—but some stand out for all the right reasons. Whether it's their craftsmanship, their voice, or the way they make you feel, these are the ones I keep coming back to. Each inspires me in its own way, and I think you'll find them just as compelling.

If you don’t already know these names, consider this your invitation to fall in love.

1. Lingua Franca

Why I love it: Bold messaging meets luxury materials

This isn’t your average cashmere. Each hand-embroidered sweater carries a message—witty, defiant, and often political. Founder Rachelle Hruska uses fashion as a platform, and I admire how fearlessly she does it. Their tagline, “Cashmere with a conscience,” nails it.

“I am a voter.” “Time’s Up.” “Well-behaved women seldom make history.”
The sweater says what you’re thinking—beautifully.

Try this: Their classic black crewneck with red script. An instant conversation starter.

2. Naomi Nomi

Why I love it: Quiet design, deeply considered

Naomi Nomi’s garments are minimalist—but never boring. Her collections are built with intention, rooted in timelessness, and full of tiny, thoughtful details. It’s design for women who are done with disposable fashion and ready to wear pieces that matter.

Think: a perfect white shirt that fits like it was made for you, not borrowed from someone else.

Start with: The Nora Shirt. Clean, crisp, and instantly elevating.

3. Wildwood Oyster Co.

Why I love it: Made in Maine, infused with soul

This one’s close to home. Wildwood Oyster Co. crafts leather and nautical-rope handbags that feel connected to the Maine coast—bold, practical, and full of character. They’re durable enough for a lobster boat and beautiful enough for the city.

Each bag tells a story of salt air, sunshine, and strong women.

My pick: The leather crossbody with rope handle. A rugged classic, reimagined.

4. Paynter Jackets

Why I love it: Slow fashion done to perfection

Paynter drops just four limited-edition jacket designs a year—and sells out within hours. Each batch is made with precision and intention, down to the handwritten production notes tucked inside your order. They are proof that scarcity, when paired with quality, is powerful.

Less product. More purpose. Everything your closet has been missing.

Worth the wait: The Chore Jacket in Japanese indigo. Impeccably made, endlessly wearable.

5. Zoë Bakes

Why I love it: Edible artistry and creative joy

Zoë isn’t a fashion designer—but her creations are just as inspiring. Every tart, cake, and braided loaf is crafted like a piece of art. I follow her for the sheer beauty of what she makes, but also for the generosity with which she shares her process and passion.

She doesn’t just bake—she builds beauty with butter and flour.

Follow her on Instagram: @zoebakes
You’ll be dreaming in puff pastry in no time.

Feeling inspired?

These are the brands that remind me why I started K. Becker. They're rooted in integrity, vision, and a refusal to compromise. That’s the energy we all need more of—whether we're getting dressed, building something from scratch, or baking a ridiculous almond cake.

P.S. If you have a favorite brand that lights you up, tell me. I’m always hunting for people doing beautiful things with heart.