originally published August 6, 2023
As a person of quite small stature (5’2”) I find clothes shopping to be frustrating and my options quite limited.
Did you know that 40% of American women are 5’3” or shorter?
So why are we so underserved?
It’s because the clothing industry makes clothes to the median sizes and assumes we will make due with what’s out there.
I’m focusing my designs on people who are 5’4” or shorter because many of us DO NOTICE.
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Artsy (but not too artsy) and unique (but not weird)
Kimberly Becker